Category Archives: Keep a customer for life

There is danger ahead

“When you assume, you make an @ss out of u and me” Felix Unger, The Odd Couple
It is human nature to judge people, situations even brands.  In fact, there are few who don’t pigeon hole people based on stereotypes.
                Some classics:
                Car sales people don’t really sell, they swindle…
                Blondes are dumb and have more [...]

Building Loyalty through Generosity

A little lagniappe
“an extra or unexpected gift or benefit.” – The American Heritage Dictionary of the English Language, 4th Edition.
I was first introduced to the idea of “lagniappe” when I lived in New Orleans.  It is the idea of giving “a little extra” to a customer.  Sometimes it’s a little extra meat at the deli counter, [...]



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