“The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” – Bob Burg
How to network is arguably the most difficult part of the “networking” series. It is fairly easy to identify why, where, who and even when…but HOW, this is what seems to mystify most people.
After all, how exactly do you enter a room of total strangers and walk out with connections?
You have to GO FOR IT.
Some tips:
1. You have to show up. And, not just physically – I mean mentally too. If you walk into a room of strangers and your mind is somewhere else, it will be a waste of time. Before you walk in, clear your mind of the “garbage” floating inside your brain and…
2. Be positive! This doesn’t mean be crazy cheerleader girl/boy. However, projecting a positive energy will benefit you far greater than entering a room with a Mr. /Mrs. Grumpy pants attitude (see #1).
3. Often it is easiest to look for other individuals who are also in the room by themselves. Make eye contact with them and approach with a friendly opening. “Hi, how are you?” is a great start.
4. If there are no “singles” (this doesn’t refer to marital status – remember we are business networking not looking for love.J) Then look for smaller groups of 3-4 that are not engaged in “intense” conversation. Groups of 3-4 are usually better than groups of 2. Why? Because groups of 2 are usually involved in 1-1 conversation that you could potentially be interrupting. Small groups are typically involved in discussions that are easier to jump in on.
Last thoughts:
· Keep breath mints on you – NOT GUM. Everyone likes fresh breath – no one likes chomping.
· Remember – there are many others in the room who as uncomfortable as you – this is normal…you are not alone!
· And like everything else in life…practice makes perfect…
Next post….the Do’s and Don’ts of Networking…



